Tony Fadell – Build (2022)
Een boek bij uitstek geschikt voor pragmatici. Vermakelijk geschreven, maar tegelijkertijd zeer informatief. De schrijver weet precies de ‘sweet spot’ te raken, zodat het boek voor generalisten én specialisten stof tot nadenken bevat. De persoonlijke noot maakt het een aanrader.
Whatever you do, don’t become a ‘management consultant’ at a behemoth like McKinsey or Bain or one of the other eight consultancies that dominate the industry. […] Corporations, typically led by tentative, risk-averse CEOs, call in the management consultants to do a massive audit, find the flaws, and present leadership with a new plan that will magically ‘fix’ everything. What a fairy tale – don’t get me started.
“I can’t make you the smartest or the brightest, but it’s doable to be the most knowledgeable. It’s possible to gather more information than somebody else.”
Storytelling is how you get people to take a leap of faith to do something new. It’s what all our big choices ultimately come down to – believing a story.
If they can’t innovate, they litigate. A lawsuit means you’ve officially arrived.
You make the product. You fix the product. You build the business.
The best teams are multigenerational. Experienced people have a wealth of wisdom that they can pass on to the next generation and young people can push back against long-held assumptions.
What you’re building never matters as much as who you’re building it with.
Maybe they never had a real plan to begin with and this all happened because of some exec’s casual whim. You’d be surprised how often that’s the reasons behind major changes.